An Introduction

Welcome to the new Aardvark Girl!

First, the obvious question, why “Aardvark Girl?” Well, it’s basically a nickname I’ve carried with me since I was a weird teenager. After a concert, my brother and I were talking to the band’s keyboardist, Robbie Gennet. I can’t even remember what I said, but I've always liked the word “aardvark,” so I found some random way to work it into the conversation. As we were leaving, he gave me his demo tape (yes, tape – that shows you how long ago this took place) and said his email address was in there so I could keep in touch. I said, “You won’t even remember who I am.” He then replied, “Sure I will! You’re the aardvark girl!” And from then on, that’s who I was. To this day, people still call me “Vark.” Incidentally, Robbie is still a very good friend of mine. It’s funny how a couple of off-the-wall comments nearly two decades ago formed the entire basis of my brand identity. When it came time to pick a name for my new business venture, there really was no other option.

So, that leads to Aardvark Girl the business. Most of my career has been spent organizing and managing chaos. I’ve gone into companies that were recently formed, reorganizing following bankruptcy, or restructuring due to changes in ownership, and helped them become smoothly running businesses. I have always loved the challenge of figuring out how to fix things – whether it’s setting up new systems, saving money, improving communication, etc.- basically just finding ways to work smarter so the company and employees all benefit. I have a great track record of making a difference, and it has been very rewarding.

But, after several years with one company (I’m going on nine at my current job), that challenge tends to fade. Operations end up running so well that there is little left to improve. And, without any forward motion, I start to get restless. So, I began contemplating what my next move could be, and realized that what I would really love to do is help multiple companies succeed. If I could go in, get them organized, and then leave them in a better position so they could maintain themselves, that would be ideal. Then I could move on to the next place and do the same, without ever running into the possibility of boredom.

And thus Aardvark Girl LLC was born. And while the company is essentially focused on consulting, I have always more or less cringed at that term. To me, it conjures up images of stuffy businessmen in suits trying to impose their outdated corporate policies on others. The newer, younger description seems to be “coaching,” but I am not sure I like that either. But, I haven’t found an appropriate term that appeals to me yet. Maybe that will come later. But, in the meantime, I am ready to do whatever I can to help business owners, managers, and individuals grow their skills and find deeper levels of success. I am especially drawn to smaller to medium-sized businesses, those that have better personalities and the flexibility to allow more creative solutions than the typical corporate structures allow. So, I am ready to get to work. If you (or someone you know) want a new perspective for your business, please reach out and schedule an initial consultation. Also, because this company relies heavily on word-of-mouth referrals, please spread the word.

"If one advances confidently in the direction of her dreams and endeavors to live the life which she has imagined, she will meet with a success unexpected in common hours. She will put some things behind and will pass an invisible boundary. She will live with the license of a higher order of beings. If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them."

- Henry David Thoreau

I hope Aardvark Girl LLC will become the foundation for my castle in the air. Thank you for joining me on this journey!

Amanda